The legacy of a fair beauty

"My grandmother, Jeanine, is my inspiration." I remember her simple elegance, her always-neat curls, her colorful blouse, and her touch of lipstick. Jeanine lived with common sense. Soap remnants slipped into old recycled stockings. We didn't talk about ecology, only about respect, moderation, essential gestures, without ever giving up pleasure or efficiency.
So, to live up to her memory and the project, I trained in hair formulation with a French laboratory, surrounded myself with true professionals, and even passed my CAP hairdressing diploma!

Claire Flandin, Founder.

"I was a user before I became a co-founder!" My hair has always been important to me: what it says about me, its condition, its shine, its hold.

I had looked for natural or solid hair care products but never found the performance or sensoriality I was looking for. Yet, I grew up with the idea that beauty could be simple, demanding, and respectful! With Maison Jearom, we are finally reconciling performance, health, pleasure, and sustainability. No longer having to choose between what's good for my hair, good for my health, good for my planet, and an enjoyable experience.

Claire Touvier, Co-founder.