History and Manifesto

a story of transmission

"Jeanine, my grandmother, is my source of inspiration. I remember her simple elegance, her always-neat curls, her colorful blouse, and her touch of lipstick. Jeanine lived with common sense. Soap remnants would slide into old recycled stockings. We didn't talk about ecology, only about respect, moderation, essential actions, without ever giving up pleasure or effectiveness.
So, to live up to her memory and the project, I trained in hair formulation with a French laboratory, surrounded myself with true professionals, and even passed my hairdressing CAP!

Claire Flandin, Founder.

Demand, elegance, and common sense as a legacy

Maison Jearom was born from this legacy.

A simple, honest and elegant way of life.

Jeanine made a lot with a little, and valued every action. This heritage inspires us to create demanding, useful, beautiful and long-lasting care products.

Fewer compromises, more meaning.
Fewer products, better products.

No compromise

"I was a user before becoming a co-founder! My hair has always been important to me: what it says about me, its condition, its shine, its hold.

I had looked for natural or solid hair care products but never found the performance or sensoriality I was looking for. Yet, I grew up with the idea that beauty could be simple, demanding, and respectful! With Maison Jearom, we are finally reconciling performance, health, pleasure, and durability. No longer having to choose between good for my hair, good for my health, good for my planet, and a pleasant experience."

Claire Touvier, Co-founder.