Good care goes hand in hand with good practice.
Good Practices
Learn how to use our products in under 30 seconds.
In practice
The Jearom House Ritual
Learn how to use our products in minutes.
Step 1
Shampoo
A new approach, without abandoning the essentials
On generously wet hair, massage the shampoo into the scalp. A rich lather. An enveloping fragrance. Rinse thoroughly.
Step 2
The After-Shampoo Conditioner
A concentrated treatment, an effortless application
On towel-dried hair, apply the treatment to the lengths and ends. A cream texture is deposited. Leave on for two minutes, then rinse. Immediate detangling and softness.
Step 3
The Serum
Multifunctional, a constant companion
A few drops on wet or dry hair. Nourishment, heat protection, and discipline, without a greasy feel.

I am a user before being a co-founder. My hair has always been important to me: what it says about me, its condition, its shine, its hold. I had looked for natural or solid hair care products but never found the performance, expertise, or sensoriality I was looking for.
I didn't want to choose between "good for the planet" and "good for my hair." With Maison Jearom, we (finally) reconcile performance, health, pleasure, and sustainability.
Because none of these dimensions should exclude the others.
Claire Touvier, Co-founder

The refillable case
Discover our case
Infinitely practical and chic, it accompanies you every day, in the bathroom as well as when traveling.