Good care goes hand in hand with good practice.

Good Practices

Learn how to use our products in under 30 seconds.

In practice

The Jearom House Ritual

Learn how to use our products in minutes.

Step 1

Shampoo

A new approach, without abandoning the essentials

On generously wet hair, massage the shampoo into the scalp. A rich lather. An enveloping fragrance. Rinse thoroughly.

Step 2

The After-Shampoo Conditioner

A concentrated treatment, an effortless application

On towel-dried hair, apply the treatment to the lengths and ends. A cream texture is deposited. Leave on for two minutes, then rinse. Immediate detangling and softness.

Step 3

The Serum

Multifunctional, a constant companion

A few drops on wet or dry hair. Nourishment, heat protection, and discipline, without a greasy feel.

Claire Touvier, Co-founder

I am a user before being a co-founder. My hair has always been important to me: what it says about me, its condition, its shine, its hold. I had looked for natural or solid hair care products but never found the performance, expertise, or sensoriality I was looking for.

I didn't want to choose between "good for the planet" and "good for my hair." With Maison Jearom, we (finally) reconcile performance, health, pleasure, and sustainability.

Because none of these dimensions should exclude the others.

Claire Touvier, Co-founder

Discover our case

The refillable case

Discover our case

Infinitely practical and chic, it accompanies you every day, in the bathroom as well as when traveling.

I am discovering