Blonde & White Brightening Shampoo

Our solid shampoos are sulfate-free, silicone-free, and paraben-free, formulated with 95% naturally derived ingredients, and free from controversial chemicals.
They are vegan, validated by a doctor of pharmacy, dermatologically tested, and offer professional performance while respecting the scalp.

Designed by hair care experts, they nourish, balance, and preserve the color, suppleness, and shine of color-treated, damaged, or sensitized hair.

Thanks to a trio of ultra-gentle foaming agents, they cleanse gently, generate a generous lather without irritating the sensitive scalp, and ensure perfect rinsability, without residue.

Their highly concentrated formula, enriched with exceptional organic oils and butters, contains 4 times more active ingredients than traditional liquid shampoos and 25% more conditioning agents than the market average.

They maintain scalp hydration, protect against dryness and external aggressors, and restore hair's shine and suppleness.

Finally, their adapted pH (4.5 – 5.5) respects the skin's balance, soothes irritated scalps, and contributes to healthy, radiant, and vital hair.

Our solid conditioner is ultra-nourishing and restorative, sulfate-free, silicone-free, paraben-free, and formulated with 100% natural ingredients, without controversial chemicals.
It is vegan, validated by a doctor of pharmacy, and dermatologically tested.

Developed by hair experts, it intensely nourishes the hair fiber without weighing it down.
Its melting cream texture gently detangles, deeply repairs, and restores suppleness, shine, and softness to damaged, colored, highlighted, or weakened hair.

Enriched with organic, first cold-pressed oils and butters, it strengthens the fiber, locks in moisture, and provides long-lasting color protection.

Ideal for dull or sensitized hair and irritated scalps, it restores scalp balance while providing a silky touch.

Its ultra-concentrated formula contains 4 times more nourishing active ingredients than traditional liquid treatments, for intense and lasting repair.

Its adapted pH (4.5 – 5.5) preserves scalp balance, closes cuticles, and protects the hair fiber from dryness and external aggressions.

Result: stronger, softer, and more radiant hair, day after day.

Our multi-purpose hair serum is 100% natural.
Developed by hair experts, it nourishes, repairs, and protects the hair fiber from external aggressions.

Formulated with organic virgin cold-pressed oils, its non-greasy dry oil texture absorbs instantly without weighing hair down.

Thanks to its high concentration of natural active ingredients, it acts as a finishing treatment: anti-frizz, hydration boost, and immediate shine.

It is also a natural heat protectant, shielding against heat and UV damage.

As an oil bath, it soothes, nourishes, and moisturizes damaged or irritated scalps.

Wet your hair thoroughly: it should be heavy with water. It is the water that activates the lather. Don't hesitate to re-wet depending on porosity: porous hair absorbs water easily, non-porous or textured hair will absorb less.

Massage around the head: lather will appear. Continue over the entire scalp with the flats of your fingers, focusing behind the ears and the back of the head. A creamy and generous lather forms thanks to our trio of foaming agents. Rinse thoroughly until the hair "squeaks": this is a sign that the fiber is perfectly free of sebum, impurities, and chemical residues. Our formula guarantees perfect rinsability, without any residue. Store the shampoo in its box with the raised grid to keep it dry between uses. As professionals, we recommend two shampoos: the first purifies and removes excess sebum, the second brings lightness, volume, and shine.

After shampooing, glide the treatment onto towel-dried hair, section by section, from mid-lengths to ends. The texture does not lather: it deposits a creamy, melting consistency.
Leave on for one minute, allowing the active ingredients to penetrate. For a deeper treatment, wrap hair in a warm towel for 5 minutes. Rinse thoroughly until hair "squeaks." Our formula guarantees perfect rinsability, with no residue. The hair fiber is nourished, repaired, and light: airy roots, hydrated ends. Store the treatment in its box on the raised grid to air dry. Combined with Maison Jearom serum, the Intense Nourishing Treatment replaces the function of a hair mask

Place 2 to 3 drops in the palm of your hand. Distribute through the lengths and ends, on dry or damp hair. As a heat protectant, apply before blow-drying or styling.
As a finishing touch, use on dry hair for immediate shine. For an intensive treatment, leave on the ends overnight, then rinse in the morning.

No. While some solid products were initially designed to be eco-friendly, they contained few active ingredients and offered a limited experience. At Maison Jearom, the solid is a performance format: up to 4 times more active ingredients than a traditional liquid shampoo, 25% active care ingredients, compared to 5% on average, clinically tested efficacy validated by hair professionals. 92% of users notice more shine, strength, and radiance.

Ours is — and not by chance. Our products are formulated with three ultra-mild foaming agents derived from coconut oil to achieve: a dense and creamy lather, effective yet non-stripping cleansing, perfect rinseability, and respect for sensitive scalps. And because pleasure matters: our foam is delicate, fragrant, creamy, and pleasant to the touch.

For a long time, that was true. They smelled "raw" or "natural," rarely sophisticated.

We made a different choice: olfactory signatures created in Grasse, delicate, refined, timeless, without compromising on tolerance. Solid can be natural and sensorial. At Maison Jearom, it becomes perfume.

Not at Maison Jearom. Our treatments are not formulated as soaps, but as professional natural hair care products: adapted pH (4.5–5.5), sulfate-free, silicone-free, 95 to 100% naturally derived ingredients, virgin organic oils and butters, selected for efficacy.

Clinically tested, validated by a doctor of pharmacy, and evaluated by hairdressers. Yes, solid works—when formulated with care.

As we know it, sometimes not. That's why we've reinvented the ritual. Our 2-in-1 Case: shampoo bar holder at home, compact and chic travel box, ventilated for natural drying, light, durable, ergonomic. Designed by a Parisian designer, it transforms the solid bar into a care object — useful, beautiful, responsible, transmissible. As professionals, we recommend two shampoos: the first purifies and removes excess sebum, the second provides lightness, volume, and shine.

We recommend two shampoos. The first removes excess sebum, pollution, and residue. It often lathers less because it cleanses and prepares the hair fiber. The second allows the treatment to fully express itself: it lathers more, providing volume, lightness, and shine, just like in a salon.

Yes, that's normal. The first shampoo acts as a pre-purification and lathers less if there are a lot of impurities or if the hair is not wet enough. Hair should be thoroughly soaked, heavy with water. The second shampoo lathers more.

Thorough rinsing is essential. You should rinse until your hair "squeaks," a sign that it is perfectly free of product, sebum, and residue. This sensation is normal and indicates clean fibers, ready to receive the next treatment.

Yes. Conditioner does not lather: its texture is melting, creamy and non-foaming. It deposits a nourishing film to detangle and protect the hair without weighing down the roots. A longer application or under a hot towel intensifies its action.

Yes. Our hair care products do not contain clay and are fully compatible with vegetable dyes. They respect the hair fiber, do not alter natural or vegetable pigments, and preserve the shine and vibrancy of the color.

Yes. Our products do not contain essential oils or controversial ingredients. They are formulated with a gentle pH, tested under dermatological control, and are suitable for pregnant or breastfeeding women.