Maison Jearom Wins a Beauty Victory

Maison Jearom wins a Responsible Beauty Award 2025-2026 for its new range, dedicated to blonde, white, and grey hair.

A demanding distinction, which validates a clear approach: developing solid & natural treatments capable of fully meeting professional standards, in terms of results, sensoriality, and durability.

An award based on real effectiveness

The Victoires de la Beauté (Beauty Awards) are based on a particularly rigorous protocol. Products are tested blindly by consumers, without brand or packaging. The evaluation focuses exclusively on the result: the quality of the material, the feeling after use, the overall performance of the treatment. In the Responsible category, this approach is complemented by an in-depth analysis of the environmental impact and formulas, in the laboratory.

In this context, the results obtained by Maison Jearom are particularly high, with 17.9 / 20 for the Illuminating Shampoo and 18.26 / 20 for the Conditioner.

Maison Jearom treatments: a reference for high professional performance

Let's remember that solid hair care has long been perceived as an ecological alternative, but rarely as a performance standard in salons. At Maison Jearom, the approach is the opposite: The goal is not to adapt solid products to compromise, but to make them the benchmark for high professional performance.

A concentration of active ingredients at the heart of performance

The core of this approach is based on a structuring point: the concentration of active ingredients. While liquid treatments can contain up to 80% water, solid formulas allow for direct focus on the essentials, and Maison Jearom has made this a key factor in performance:

The Illuminating Shampoo contains 43% active ingredients, while the Conditioner reaches 81.5%. These levels of concentration are particularly high in the hair care market and constitute a true differentiator. In practice, this translates into visible effectiveness from the first uses, a transformed hair without overload, and better control over the quantities used.

A targeted technical response for blonde, white, and grey hair

The ILLUMINATOR ritual is based on the core Maison Jearom formula: a multi-corrective base designed to durably rebalance the scalp and improve the overall quality of the hair fiber. It simultaneously addresses common problems: oily roots & dry ends, sensitized lengths, scalp discomfort. Hair immediately gains suppleness, body, and ease of styling, while the scalp is soothed, with a clear reduction in irritation and itching.

To this base is added targeted work for blonde, white, and grey hair, which requires a specific technical approach. The ritual neutralizes yellow tones, revives radiance, and preserves luminosity, without weighing down the hair fiber. The formulas combine key natural active ingredients, notably mango butter to nourish and protect, organic chamomile macerate to illuminate blonde or white color, as well as purple pigments to correct unwanted yellow or coppery tones.

Natural formulas, designed for real use

This technical approach is part of a broader requirement: to formulate treatments that are both effective and irreproachable in their composition. The formulas therefore display a high level of naturalness, with 95.9% ingredients of natural origin for the shampoo and 99.8% for the conditioner. But beyond the numbers, the challenge remains the reliability of the result: each formula is designed to be effective, consistent, and suitable for repeated use.

A "Responsible" distinction that raises the bar for requirements

In the Victoire de la Beauté Responsable (Responsible Beauty Award) category, the demands go even further. Products are not only evaluated on their perceived performance, but also on their overall impact: formula composition, choice of ingredients and components, durability, and environmental coherence.

This analysis is based on independent organizations and reference systems capable of concretely evaluating the quality of formulas and commitments. Reputable organizations like INCI Beauty analyze the composition and safety of ingredients, while actors like CITEO provide a rigorous framework for recyclability and packaging management.

In other words, this distinction rewards not only what works, but what is right, in its formulation, design, and life cycle.

Solid routines, high-performance version

With this distinction, Maison Jearom confirms its positioning: making solid hair care a standard of high professional performance.

More concentrated, more technical, more demanding, solid becomes a concrete lever for performance in the salon or at home - without compromise between effectiveness, pleasure, and impact.

Maison Jearom, as usual, structures its treatments into simple and effective rituals: two steps to wash and nourish.

The goal is not to multiply products, but to offer ultra-performing formulas while making the hair routine simpler, clearer, and above all, more effective.